Stadium
Overview
Stadium required a vibrant, cohesive print language for its upcoming Summer Collection. The primary objective was to lead custom pattern design and oversee print production across the seasonal apparel line.
Role:
Lead Designer / Visual & Pattern Designer
Scope:
Art Direction, Pattern Design, Retail Advertising
Key Collaboration:
Product Manager and Print Production
The Challenge
The primary challenge was developing flexible graphic patterns for textile production while simultaneously creating high-impact advertising assets that maintained visual consistency across in-store displays, digital signage, and social media.
Design Approach & Solution
Led the textile and graphic pattern development by merging active lifestyle trends with modern summer aesthetics. As the sole designer managing all stakeholder communication, aligned directly with project managers and external print manufacturers to steer the process from concept to delivery. Engineered a collection of repeat-ready patterns optimized for fabric printing, adhering strictly to color separation guidelines and multi-size scaling, while overseeing sample iterations and material testing to deliver a production-ready design system for the summer apparel line.
