Overview
Gränbystaden needed a modern, responsive website to reflect its expanding retail footprint and updated brand identity. The objective was to lead the digital transformation of the shopping centre's online portal—overhauling site structure and visual templates to make store directories, opening hours, offers, and visitor information seamlessly accessible across all devices.
Role:
UX Designer
Scope:
Site Architecture, Visual & UX Design
Key Collaboration:
Product Manager and Engineers
The Challenge
Gränbystaden needed a completely modernized website to reflect its evolving brand identity and provide a seamless digital experience for visitors exploring the shopping centre. The goal was to lead the end-to-end web redesign, transforming fragmented retail information into an intuitive, visually engaging destination. The platform needed to adhere strictly to updated brand guidelines while making store directories, opening hours, events, and location details effortless to find across desktop and mobile devices.
Design Approach
Led the design team through the research, structural planning, and visual execution phases to establish a cohesive digital presence. Directed the translation of Gränbystaden's visual identity including color palettes, typography scales, and imagery styles into responsive UI components and flexible page layouts. Partnered closely with developers and content strategists to overhaul the site architecture, prioritizing high-intent visitor tasks like searching for stores, checking real-time opening hours, and navigating center maps.
Design Solution
Delivered a fully redesigned, responsive website for Gränbystaden that balances strong brand identity with modern utility. The new site features a streamlined store directory with real-time filtering, an elevated events and offers showcase, and clean page templates that make crucial visitor information immediately accessible. The unified design system reduced content management overhead while providing shoppers with a fresh, accessible digital portal that enhances the overall physical shopping experience.
