Art Direction
Branding
Strategy
Web Design
UX & Product Designer with 14+ years of experience, turning complex problems into simple, meaningful experiences.
Helenxia
2012-2026
UX & Product Designer
Helenxia
UX & Product Designer
Helenxia
UX & Product Designer
Visual Design
UX design
Product Design
Web Design
Visual Design
UX design
Product Design
Web Design
Featured Works
A dive into recent work spanning complex web ecosystems, multi-market platforms, and hardware integrations, where user research, UX architecture, and refined visual craft meet measurable business impact.
ยฉ Featured Projects
Creative Development
Featured Works
A dive into recent work spanning complex web ecosystems, multi-market platforms, and hardware integrations, where user research, UX architecture, and refined visual craft meet measurable business impact.
I design digital experiences 
across UX, product, and visual design. 
I combine strategic thinking, 
user needs, and strong visual craft to turn complex ideas 
into clear, meaningful solutions.
I design digital experiences across UX, product, and visual design. I combine strategic thinking, user needs, and strong visual craft to turn complex ideas into clear, meaningful solutions.
ยฉ Featured Projects ใใญใธใงใฏใ
Creative Development
Featured Works
A dive into recent work spanning complex web ecosystems, multi-market platforms, and hardware integrations, where user research, UX architecture, and refined visual craft meet measurable business impact.
I design digital experiences across UX, product, and visual design. I combine strategic thinking, user needs, and strong visual craft to turn complex ideas into clear, meaningful solutions.
Experience
Product Designer
Strategy.
S
t
r
a
t
e
g
y
.
Research
Strategy
Scale
Creative
PayPal
2023 - present
UX Designer
Stockholm
Zettle by PayPal
2020 โ 2023
UX Design
Stockholm
VASS Sweden
2019 โ 2020
Digital Designer
Stockholm
Color Vision
2014 โ 2019
Visual/UI Designer
Stockholm
Brandwil
2013 โ 2014
Visual Designer
Stockholm
Experience
2012-2026
Product Designer
Experience
Product Designer
Strategy.
S
t
r
a
t
e
g
y
.
Strategy.
S
t
r
a
t
e
g
y
.
Research
Strategy
Scale
Creative
Research
Strategy
Scale
Creative
PayPal
2023 - present
UX Designer
Stockholm
Zettle by PayPal
2020 โ 2023
UX Design
Stockholm
VASS Sweden
2019 โ 2020
Digital Designer
Stockholm
Color Vision
2014 โ 2019
Visual/UI Designer
Stockholm
Brandwil
2013 โ 2014
Visual Designer
Stockholm
PayPal
2023 - present
UX Designer
Stockholm
Zettle by PayPal
2020 โ 2023
UX Design
Stockholm
VASS Sweden
2019 โ 2020
Digital Designer
Stockholm
Color Vision
2014 โ 2019
Visual/UI Designer
Stockholm
Brandwil
2013 โ 2014
Visual Designer
Stockholm